Pack it up. We’re moving.

The Jakob Marketing Partners’ blog has moved to our brand new website. With our new site and blog comes a renewed dedication for writing, expanding ideas, showcasing our work, and keeping you up to date with JMP news and activities. We’ve always been passionate about creative advertising, building brands, and blending digital marketing with traditional. Our new blog will put emphasis on developing new marketing strategies with actionable steps to strengthen your brand. If you’re looking to work for Jakob Marketing Partners, all of our open positions will be posted on the blog first.

So check out our new site at http://jakobmarketing.com/

Like us on Facebook at https://www.facebook.com/jakobmarketing

Follow us on Twitter at https://twitter.com/Jakobmarketing

Follow us on Google+ at https://plus.google.com/114818625545922438610/about

And follow us on Linkedin at https://www.linkedin.com/company/jakob-marketing-partners

Won't you be our neighbor?

At Jakob Marketing Partners, we value a good neighbor and we strive to be one.  Here's a roundup of fun community and business events we've participated in this Fall.

Social Media Bootcamp #ubsocial

On October 24, we attended the Utah Business Social Media Bootcamp 2013 at the Adobe building as a sponsor. Jakob Marketing Partners provided design work for the binders, gave out candy swag and participated in the social media conversation via Twitter @Jakobmp 

Mountain West Capital Network

On October 22, Jakob Marketing Partners CEO, Julie Jakob and her account managers attended the 19th Annual MWCN Utah 100 Awards at the Grand America Hotel as strategic partners.  The event honored Utah's finest and fastest growing companies. JMP donated design time for the MWCN Utah 100 programs, signs, agenda and invitations.

UBIC

Jakob Marketing Partners was at the M-7 Awards to support our client, Utah Business Insurance Company (UBIC). They hosted their first M-7 awards on October 11 to honor companies and individuals who have excelled in safety or who have made a difference in the industry.

American Lung Association

We demonstrate our philanthropic values by donating design time to several charity events each year including the American Lung Association's, A Night with the Stars, at Marriott University Park. some of our employees attended the event which included a silent auction, dinner and dessert. The event made September 25 a night to remember.

Celebrate Holladay 

Despite the chilly weather, the vendors and attendees were in good spirits at the 2nd annual 'Celebrate Holladay' event on September 26.  More than 100 people came to listen to music, dance, and experience the culinary delights of Spice Bistro, Caputo’s, Meier’s Catering, Cucina Vanina, Laziz, ‘Bout Time, Karma Coffee House and Cafe Madrid. JMP donated design time for this event.

 

Traffic Support Internship Opportunity at Jakob Marketing Partners

We are so excited to offer another internship opportunity at Jakob Marketing Partners. Details below.

Jakob Marketing Partners is an extremely fast-paced, but very fun work atmosphere. As our Traffic Support Intern, you will learn how to excel in an environment that is always on the move. You will develop strong communication skills and learn solid task management abilities and prioritization. You will learn flexibility and versatility by working with and helping the different departments in the office as needed — filing, faxing, copying, shipping products, etc. This position will be a great way to help you gain the skills necessary to succeed in your future career.

What we require:

• Quick learner
• Excellent copy editing skills
• Expert knowledge of grammar and spelling
• Ability to wordsmith
• Strong computer and typing skills
•  Proficiency in MS Office and Adobe Acrobat (knowledge of Adobe CS a plus)
• Strong organization skills
• Very close attention to detail
• Self-motivation
• Flexibility
• Professionalism, integrity and discretion
•  A desire to have fun while learning and working

Details:

• Position start date: As soon as possible
• Position length: TBD
• Hours: Flexible 20-25 hours a week; preferable hours would be 12:00-5:00 p.m. Monday-Friday
• Compensation: Unpaid

Try a Swing at GolfTEC's New Park City Location

Try a swing at GolfTEC- Park City

Proven Path. Proven Results. 

GolfTEC is the proven path, for proven results. With their interactive video lessons, GolfTEC's certified coaches can evaluate everything from a beginner's stance to an avid golfer's swing. 

Stephen Coutts

GolfTEC is expanding their Utah market with a new location in Park City in addition to their current Salt Lake City venue. The new location is right off of Kearns Blvd. on Bonanza Dr.

It is easy to book a lesson online with GolfTEC Park City's website. An initial evaluation is priced between $175-$165, and there is a special 30 percent off discount for juniors, 18-years-old and younger.  The company's hours are Tuesday through Saturday, from 9:00 a.m. to 6:00 p.m.

Ben Knighton, a certified golf coach at GolfTEC's Salt Lake City location, talked about the benefits of taking lessons and the Park City's location's grand opening during an interview with the Morning Mountain Show on Park City TV.  

Knighton works with students of all ages at GolfTEC's Salt Lake City location.  "The perfect golf student is someone who wants to improve. Teaching golf is really about showing the client a pattern of constant improvement," he said. 

With the use of motion sensor technology and the help of PGA professionals, GolfTEC helps to lower their students' scores.  GolfTEC focuses on the five factors of their proven path.

Certified Coach: Alden Peterson,  Student: Tiffany Justice 

1. Fact-based Diagnosis: Each lesson gives the student an objective video analysis of their swing comparing it to more than 150 tour players.

2. Sequential Lessons: At each location, GolfTEC's certified personal coaches help build repeatable skills giving their students lasting results. 

3. Video-based Practices: By giving each student a visual base to learn from, GolfTEC can help improve a student's game dramatically.

4. Advance Retention Tools: GolfTEC has a unique system that helps students be fully engaged with their lesson, by providing an online Player Performance Center that is accessible 24/7.

5. Precision-matched Clubs: GolfTEC, also helps its students find the perfect golf club. Through their fitting process GolfTEC, can filter through more than 1,000 clubs matching each player's swing.

Try a swing at GolfTEC!

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

CardioRisk Laboratories

                   
                The heart is one of the most important organs so let's take care of it

CardioRisk Laboratories has opened it’s new location in South Jordan making it easier for anyone to take charge of their heart health and set up an appointment for a CIMT test. A CIMT test, is a Carotid Intima Media Thickness scan that evaluates the amount of atherosclerotic plaque building up in arteries. CardioRisk Laboratories, is a leader in preventive heart care by using cutting edge technology to provide clinics and physicians cost-effective, non-invasive procedures and products to improve the heart health of their patients.

 

Celeste Gleave, SHEROES United

Be kind to your heart: 5 tips to keep your heart healthy and plaque free

Celeste Gleave, founder of SHEROES United, a non-profit organization that identifies female role models; and a past president of Go Red, a national campaign by the American Heart Association, gives us her top 5 tips on how to keep your heart healthy.

1- Know your numbers such as blood pressure, body mass index (BMI), and cholesterol.  “The works” is what she calls it.  Knowing where your body is at will help you be able to see where there might need to be improvements.

2- Think about your diet. When it comes to your diet, she stresses, a balanced diet is key.

3- Know your family history. Facts about family history with disease or medical conditions are vitally important parcels of information.

4- Set up a great “feasible” exercise program, even if that means only exercising for 30 minutes a day.

5- Educate yourself! Know the signs and symptoms of heart disease. Women and men show or present warning signs differently, so be mindful. 

 

When Fox 13 interviewed Todd Eldredge, President and CEO of CardioRisk Laboratories, he related the CIMT procedure to having plaque on a tooth. "If you have plaque on a tooth, you have it in your whole mouth," he said. "This is the same kind of concept that if you find plaque in the carotid artery, you're going to find it systemically."

The CIMT procedure only takes 10 minutes and costs $150.00 per person. Results come within two to five business days.  Knowing where there are high amounts of plaque can greatly cut down the risk of heart attack and stroke.

From left to right: Diana George, Gina Monibi, Todd Eldredge,
Celeste Gleave, Sandra Hudson 

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

New Café in Holladay: Where Sticky Meets Savory

Ribbon cutting ceremony

We have a new neighbor just down the road from Jakob Marketing Partners. Great Harvest Bread Company Café officially opened their doors for business on Saturday, May 18.  The new location is next to Great Harvest Bread Company bakery on 4655 South 2300 East in Holladay. We sent our social media intern Tiffany Justice to taste test the baked goods.

"One of their newest creations they've rolled out is their sticky buns. The baking process is creative and the end product is delicious.  These sticky buns are made with Great Harvest's cinnamon burst bread dough. After the buns come out of the oven they're doused with their strawberry butter and then dipped in pecans," explains Tiffany Justice, Jakob Marketing Partners Social Media Intern.

Bakers produced 800 cookies for the grand opening

Great Harvest Bread Company Cafe Co-owners Peggy McVea and Steve Washburn are siblings. They came together to hand out free cookies and drinks to those who bought sandwiches. In addition they gave 10 percent of Saturday's net profit to the Road Home to help the homeless. "We want to give back to the community and help those in need in our own neighborhood," said Washburn.

Sweet definitely meets savory at Great Harvest Bread Company Café with their wide selection of sandwiches. Customers can choose between two menus of their premium and classics sandwiches. One of their most popular sandwiches is their classic turkey. A simple pleasure - it’s made with turkey, provolone cheese, tomatoes, mayo and lettuce pictured on the right below.

On the left: Ham, tomato, lettuce and grainy mustard sandwich

There's no shortage of treats at Great Harvest Bread Company Cafe. The cookie and bread samples are huge. On Saturday, kids also received free face painting and balloon animals. It was surely a trip to remember!   

Visit Great Harvest Bread Co. Café in Holladay!

                                         
Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.
                                                                                                                                                                                                                                 




                                                                                                                                                                                   

Adventure Pig Goes to 30 Women to Watch

“Today is the day,” I said to myself as I woke up. I could not contain my excitement! Today, our very own Julie Jakob would be named one of Utah’s 30 Women to Watch for 2012—a very prestigious award given to those who are exceptional leaders, entrepreneurs, change makers, and a mentor to many.

Today was a day of business and celebration, so I dressed to impress. I ironed my Jakob Marketing Partners cape, cleaned behind my ears, brushed my teeth, and came to the Grand America with a sense of pride. My cape was flying in the wind and the hairs on my chinny-chin-chin were tingling as I walked into the common room.

It was about to start! There were hundreds of people talking and laughing and getting to know one another. Booths from the event’s sponsors were set up and guess what… JMP came to impress! We had a booth filled with information and games. It was awesome to see everyone interacting and being so friendly (not to mention, we all looked goooooooood).

It was now time! I was so excited, I rushed into the award room and got a table for all my friends from JMP to join me. It was so nice! We were served a delicious three-course meal while the speakers of the event began their speeches. One of my favorite parts…? The dessert had a secret center of deliciousness! Okay, okay, back to the program! My other favorite part was seeing a slide show of all the women who won this prestigious award. Julie’s was my favorite, of course. In the slide show Julie was sure to put in a picture of her entire staff. I thought that was really nice how she made an effort to include all of us. She also showed a video about what it was like being the owner of a company. I loved every minute of it. While they were showing the slides Julie walked down the aisle and on stage to receive her award. I had chills for her! I was snorting and clapping and as happy as could be!

After the awards ceremony, our entire company went on stage! Oh man! Even though everyone was dismissed and leaving, I still became super nervous walking up there to take a group picture! I was afraid I was going to face plant going up the stairs! I don’t know how Julie looked so calm and collected when she walked to the platform to receive her award—she was smiling from ear to ear!

  

All in all, it was an amazing experience to see Julie receive this remarkable reward. Not only was it fun being with everyone from the company, but it was also fun being with Julie’s family and seeing how supportive they are.

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

Jakob Marketing Partners Receives Top Honors

National Association for Business Resources Names the Best and Brightest Companies to Work For in the Country

For the first time in its history, the National Association for Business Resources has named the "Best and Brightest Companies To Work For™" in the country. And Jakob Marketing Partners, located in Holladay, was among the winners. Not only was JMP the only Utah company selected for the Best and Brightest Award, but it was one of only three businesses on the entire west coast to be recognized for this honor.

Led by CEO Julie Jakob, JMP gained top honors from the national organization after being evaluated on several key measures including Communication, Community Initiatives, Compensation and Benefits, Diversity and Multiculturalism, Employee Education and Development, Employee Engagement and Commitment, Recognition and Retention, Recruitment and Selection, Small Business and Work-Life Balance.

"Our employees are our most valuable asset," Jakob said. "They go out of their way, every day, to not only meet customer expectations but to exceed them. I’m fortunate to have a team of true professionals who take pride in what they do, yet have fun at the same time."

With more than 10 years of experience conducting Best and Brightest Company competitions, the NABR have identified numerous best HR practices and provided benchmarking for companies that continue to be leaders in employment standards.

"Nationally recognized award recipients keep innovative human resource initiatives at the forefront of their company culture and make it a priority to consider their workforce as an essential aspect in their company success. Our association is proud to recognize and honor these winning companies for this fine achievement," said Jennifer Kluge, NABR president.

The companies that have been selected to be recognized nationally as a Best and Brightest Company to Work For™ were featured in January’s online edition of Corp! Magazine. The winning companies will also receive additional recognition as a national winner at a Best and Brightest Companies to Work For™ awards symposium and gala at a location of their choosing in several U.S. cities.

About NABR:
Based in Warren, Mich., the National Association for Business Resources (NABR) is a business organization of small to medium-sized businesses, representing more than 20,000 members who employ over 200,0000 persons nationally. Members include attorneys, physicians, architects, accountants, construction companies, banks, retailers, wholesalers, manufacturers and the like. Member businesses receive numerous benefits including free legal and financial consultations; discounted technology, automotive and office products; employee training and recruitment assistance; and competitive insurance rates. Visit NABR online at www.nationalbiz.org.

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

Jakob Marketing Partners Wins More Awards

Winners have been announced in the Ninth Annual Service Industry Advertising Awards. Nearly 2,000 entries were received in this years competition. A national panel of judges evaluated and rated entries in eight groups and twenty-seven categories for execution, creativity, quality consumer appeal and over breakthrough in advertising content. The judges awarded 146 Gold Awards, 111 Silver Awards, and 88 Bronze Awards. Jakob Marketing Partners designed the creative materials that won Lucky Dog Communications the following awards:

• Lucky Dog Communications GOLD Brochure Imagine Health PEHP Ice Cream Brochure
• Lucky Dog Communications GOLD Logo/Letterhead My Chihauhau Bites Business Card & Earring Card
• Lucky Dog Communications SILVER Calendar Life in Motion

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

Jakob Marketing Partners Wins Gold

The CardioVascular Advertising Awards Program is an exclusive competition recognizing the nation's most talented healthcare marketing professionals for outstanding excellence in advertising for the specific service lines of cardio and/or vascular services. The CVA Awards was developed as an annual contest to allow entries designed, printed and/or distributed the previous year to be scored, judged and recognized for excellence in healthcare marketing and advertising.

Winning entries, judged by a diverse panel of experts, are published in Marketing Healthcare Today. Judge's Choice trophies, as well as Gold, Silver and Bronze certificates are granted to winning entries exemplifying excellence. Jakob Marketing Partners won Gold in the category of web site design for the Utah PFO/ASD Study Group web site. The CVA Awards is hosted by Marketing Healthcare Today and Creative Images, Inc., an internationally recognized firm that has specialized in strategic healthcare marketing for more than 18 years.

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

Jakob Marketing Partners Moves Into New Location

After only one and a half years, Jakob Marketing Partners has added more employees and outgrown its location.

Jakob Marketing Partners is now located in a contemporary building at 4535 South 2300 East, Holladay, Utah 84117.

Just a mile east of our previous location, we have more than double the square footage and are not sitting on top of each other. This unique round, concrete structure was built in the 70’s and is on nearly an acre. We have plenty of parking and lots of natural light.

Jakob Marketing Partners is a full-service marketing agency.  Utah Business Magazine has ranked Jakob as a top advertising agency in the state of Utah according to income.

Jakob Marketing Partners Acquires All Nite Graphics, Affirms Recognition on Inc. Magazine's 500/5000 List

Local marketing agency named one of the nation’s fastest growing companies in 2011 by Inc. Magazine, and the momentum continues with sustaining growth and an acquisition

Jakob Marketing Partners (JMP) announces the acquisition of All Nite Graphics, a local design firm and promotional products distributor, owned and operated by Ranée Stam. JMP is a full-service marketing firm based in Holladay, and Stam is now the art director, a new position created for her to leverage her talents and passion.

"We grew over 100 percent from '08 to '09, and were experiencing a similar rate of growth in 2010 – all organically," said Julie Jakob, president and CEO, Jakob Marketing Partners. "I felt in order to continue to grow, we might look to acquire a similar business here in Utah that would complement our own, and foster client relationships in new industries. When we met Ranée, we felt like we found a perfect fit: we'd expand our billings and client base, and also gain a talented and respected art director. Ranée’s extensive background in the production end of offset printing, promotional products, screen printing and embroidery will be a huge asset to us."

"The current clients of All Nite Graphics will definitely benefit from the merger with Jakob Marketing Partners because they now have a team of support staff available to them," said Ranée Stam. "Our goal is to deliver more personalized marketing solutions, and we’re all excited about the combined knowledge and expertise Jakob Marketing Partners has to offer its clients."

This news comes in the wake of JMP landing on the Inc. 500/5000 List, Inc. Magazine’s list of the nation’s fastest growing privately owned companies, and considered the "gold standard in entrepreneurial success." JMP was ranked 937 on the list; the top 500 are printed in the September issue of Inc. Magazine and all 5000 are listed online.

"We’d never submitted an application to the Inc. 500/5000 before, so we were very surprised not only to have been selected, but we were shocked to have made it to the top 1,000 companies,” Jakob said. “Being recognized by a trusted brand at a nationwide level is beyond anything we’d ever expected."

Continued Jakob, "This is truly a shared award; we couldn’t have gotten where we are today without the efforts of every single member of the JMP team. Our clients have high expectations and every employee does his and her utmost best every day to make sure those expectations are not only met, but exceeded."

Jakob started JMP in 1999 after leaving her job in marketing at Wells Fargo Bank in Sacramento, Calif. She moved to Utah in 2004 with her family so her children could pursue ski racing, and remained a sole proprietor until 2008 when she rented office space, became an LLC and hired her first employee. Jakob Marketing Partners sees annual revenue of $4 million, and serves companies of all sizes in all industries.

Jakob Marketing Partners ranks #29 in the Utah 100 Fastest Growing Companies

MountainWest Capital Network (MWCN) ranked the 100 fastest growing companies in Utah at its 17th annual Utah 100 Awards Program. Jakob Marketing Partners, LLC was ranked the 29th fastest growing company in Utah for 2010.

The annual program recognizes the 100 fastest growing companies in Utah, the 15 Top Revenue Growth companies, and the 15 Emerging Elite companies.

"Utah continues to prove its resiliency and economic prowess as one of the most business-friendly states in the country," said Jason F. Watson, president of MWCN. "The Utah 100 aims a shining light upon the businesses who most exemplify this resiliency in Utah. We congratulate Lendio along with all of the rest of the Utah 100 fastest growing companies, 15 Top Revenue Growth companies and the 15 Emerging Elites."

The Utah 100 rankings are determined from thousands of eligible companies throughout the state representing all industries. The rankings are determined by the percentage of revenue increase from 2006 through 2010.

Jakob Marketing Partners ranks #937 in 2011 Inc. 5000 Fastest Growing Companies

Jakob Marketing Partners was ranked 937 by Inc. 5000 as the 2011 Top 5000 Fastest Growing Companies in the United States.

Marketing Agency Wins Larger Contract with Texas Non-Profit

Salt Lake City — Jakob Marketing Partners (JMP) was recently awarded a new contract with Neighborhood Centers Inc., a non-profit organization that brings resources, education and connection to 236,000 people throughout Houston and the Texas Gulf Coast area each year.
The 2011 contract is worth over 700% more than their previous contract. “This contract will allow us to assist in their vision of individuals and communities living up to their full potential,” said Julie Jakob, owner of Jakob Marketing Partners. “We are excited to work with them on expanding their outreach into the community.”
JMP has been in business for 11 years and supplies a wide range of marketing services to national clients, including Wells Fargo Bank, GolfTec, and Seattle’s Best Coffee.
JMP, a full service marketing agency, is located at 4235 South Highland Drive, Holladay, Utah. For more information please visit www.jakobmp.com or call (801) 930-5354.

Marketing Agency Named 48th Fastest Growing Business in Utah

Salt Lake City — Jakob Marketing Partners (JMP) was recently named as the 48th fastest growing company in the Mountain West Capital Network’s 2010 Utah One Hundred. “We are really excited by this recognition,” said Julie Jakob, CEO, “and are lucky to be staying very busy given the current economic conditions.”

JMP has been in business for 11 years and supplies a wide range of marketing services to national clients including Wells Fargo Bank, Benjamin Moore, Forefront Education, and Seattle’s Best Coffee. Their growth has
been based 100% on referrals and repeat business.

JMP, a full service marketing agency, is located at 4235 South Highland Drive, Holladay, Utah. For more information please visit www.jakobmp.com or call 801.930.5354.

Local Marketing Agency Purchases Historical Location

Jakob Marketing Partners (JMP), a full service marketing agency, has purchased a commercial building in Holladay. The building is a 116-year-old house and makes for a great location for their 5 full-time employees.
JMP has been in business for 11 years and supplies a full range of marketing services to national clients including Wells Fargo Bank, Benjamin Moore, Forefront Education, Seattle’s Best Coffee, and Wachovia Bank. Locally, their clients include Rocky Mountain Care and the Winter Sports School.
JMP is located at 4235 South Highland Drive, Holladay, Utah. Owner, Julie Jakob, was nominated this year as a National Association of Woman Business Owner’s honoree and is an avid hiker and vegan cook. For more information please visit www.jakobmp.com or call 801.930.5354.

Jakob Marketing Partners supports local Anne Frank Exhibit

Jakob Marketing Partners is pleased to announce their assistance with the Anne Frank Exhibit that starts today at the Salt Lake City Downtown Library. Jakob Marketing donated more than 25-30 hours of design time while Alphagraphics donated most of the printed materials.
More than 8,000 students from all over Utah will be visiting the exhibit to learn about Anne Frank’s life, during Nazi Germany, and her death as well as the deaths of millions of other Jewish people. Through Anne’s diary we see a rare view into the times of Nazi Germany and what social injustices took place under Hitler’s regime.
We are privileged to be involved with this project. Thanks to the United Jewish Federation of Utah for bringing this exhibit to Salt Lake City.

The Customer Experience

Successful businesses focus more on the customer than the competition.
Customers care more about good customer service than they do low prices, so use customer service as a strategic asset.
Better customer service experiences translate into profit.
Profit means more success.
Know your customer, focus on your customer and you are on your way to success.

Useful Mailing Tips

Stick it!
Use stickers and stamps as well as hand written notes on all mailers and day-to-day business mail. When you put a sticker or handwritten message on the outside of an envelope it has the impact of a miniature billboard. The message should be short and read in less than 10 seconds.
Post it!
Put your best add on a postcard sized mail piece. Send it to all of your prospective clients. People will read your message if it is brief, even people you did not intend your message for will read your add. Be sure to include your website address so people can get more information if they want to.

Information from About.com