Jakob Marketing Partners (JMP), a full service marketing agency, has purchased a commercial building in Holladay. The building is a 116-year-old house and makes for a great location for their 5 full-time employees.
JMP has been in business for 11 years and supplies a full range of marketing services to national clients including Wells Fargo Bank, Benjamin Moore, Forefront Education, Seattle’s Best Coffee, and Wachovia Bank. Locally, their clients include Rocky Mountain Care and the Winter Sports School.
JMP is located at 4235 South Highland Drive, Holladay, Utah. Owner, Julie Jakob, was nominated this year as a National Association of Woman Business Owner’s honoree and is an avid hiker and vegan cook. For more information please visit www.jakobmp.com or call 801.930.5354.
Friday, July 9, 2010
Tuesday, April 13, 2010
Jakob Marketing Partners supports local Anne Frank Exhibit
Jakob Marketing Partners is pleased to announce their assistance with the Anne Frank Exhibit that starts today at the Salt Lake City Downtown Library. Jakob Marketing donated more than 25-30 hours of design time while Alphagraphics donated most of the printed materials.
More than 8,000 students from all over Utah will be visiting the exhibit to learn about Anne Frank’s life, during Nazi Germany, and her death as well as the deaths of millions of other Jewish people. Through Anne’s diary we see a rare view into the times of Nazi Germany and what social injustices took place under Hitler’s regime.
We are privileged to be involved with this project. Thanks to the United Jewish Federation of Utah for bringing this exhibit to Salt Lake City.
More than 8,000 students from all over Utah will be visiting the exhibit to learn about Anne Frank’s life, during Nazi Germany, and her death as well as the deaths of millions of other Jewish people. Through Anne’s diary we see a rare view into the times of Nazi Germany and what social injustices took place under Hitler’s regime.
We are privileged to be involved with this project. Thanks to the United Jewish Federation of Utah for bringing this exhibit to Salt Lake City.
Thursday, January 14, 2010
The Customer Experience
Successful businesses focus more on the customer than the competition.
Customers care more about good customer service than they do low prices, so use customer service as a strategic asset.
Better customer service experiences translate into profit.
Profit means more success.
Know your customer, focus on your customer and you are on your way to success.
Customers care more about good customer service than they do low prices, so use customer service as a strategic asset.
Better customer service experiences translate into profit.
Profit means more success.
Know your customer, focus on your customer and you are on your way to success.
Thursday, October 29, 2009
Useful Mailing Tips
Stick it!
Use stickers and stamps as well as hand written notes on all mailers and day-to-day business mail. When you put a sticker or handwritten message on the outside of an envelope it has the impact of a miniature billboard. The message should be short and read in less than 10 seconds.
Post it!
Put your best add on a postcard sized mail piece. Send it to all of your prospective clients. People will read your message if it is brief, even people you did not intend your message for will read your add. Be sure to include your website address so people can get more information if they want to.
Information from About.com
Use stickers and stamps as well as hand written notes on all mailers and day-to-day business mail. When you put a sticker or handwritten message on the outside of an envelope it has the impact of a miniature billboard. The message should be short and read in less than 10 seconds.
Post it!
Put your best add on a postcard sized mail piece. Send it to all of your prospective clients. People will read your message if it is brief, even people you did not intend your message for will read your add. Be sure to include your website address so people can get more information if they want to.
Information from About.com
Friday, October 9, 2009
Jakob Marketing Partners to celebrate tenth year anniversary in a record breaking year
Holladay, UT - Jakob Marketing Partners, JMP, will be celebrating their tenth anniversary this Saturday, October 10, 2009. To mark this occasion they are offering clients a 10% discount on any order placed in October.
This year has been full of exciting changes and growth at Jakob Marketing Partners. At the beginning of the year JMP started with only one full time employee, now that the year is almost over there are five full time employees including CEO, Julie Jakob. In-coming orders have also hit an all time high in 2009, it has taken 1/10th of the time to reach 1,000 orders than when the business started 10 years ago.
Jakob Marketing Partners supplies a full range of marketing services to national clients
including Wells Fargo Bank, Benjamin Moore, Forefront Education and Seattle's Best Coffee.
Locally, their clients include Boart Longyear, Sonata Gallery and the Winter Sports School.
Jakob Marketing Partners is located in a uniquely restored garage at 1106 East 4500 South, Holladay, Utah. Owner, Julie
Jakob, is an avid hiker and vegan cook. For more information on Jakob Marketing Partners visit
www.jakobmp.com or call 801.281.9640.
This year has been full of exciting changes and growth at Jakob Marketing Partners. At the beginning of the year JMP started with only one full time employee, now that the year is almost over there are five full time employees including CEO, Julie Jakob. In-coming orders have also hit an all time high in 2009, it has taken 1/10th of the time to reach 1,000 orders than when the business started 10 years ago.
Jakob Marketing Partners supplies a full range of marketing services to national clients
including Wells Fargo Bank, Benjamin Moore, Forefront Education and Seattle's Best Coffee.
Locally, their clients include Boart Longyear, Sonata Gallery and the Winter Sports School.
Jakob Marketing Partners is located in a uniquely restored garage at 1106 East 4500 South, Holladay, Utah. Owner, Julie
Jakob, is an avid hiker and vegan cook. For more information on Jakob Marketing Partners visit
www.jakobmp.com or call 801.281.9640.
Wednesday, September 23, 2009
Starting a Marketing Plan
A marketing plan is important for any business, here are suggestions to help you and your business get started.
Goals, goals, goals. Set goals for your business and even more importantly make a time frame for each goal. Tell your employees about what they need to do to help you reach your goals. Set forth your vision and goals clearly and then let your employees exercise their creativity and authority in meeting your goals.
Decide what tools will be most beneficial to your business. These tools include the Internet, newsletters, direct mail campaigns, special events, trade shows, advertising, public relations and more.
Make a budget and stick with it! Be sure that your budget reflects your goals and that you have an accurate income projection. Keep in mind that a budget isn't about tracking your cost, it is about setting financial goals and finding ways to meet them.
Delegate responsibility for implementing each segment of the marketing plan and monitor the results. It is a learning process so don't be afraid to make adjustments as necessary.
Keep thing fresh. Overhaul your marketing plan every few years.
Information from: Score.com & About.com
Goals, goals, goals. Set goals for your business and even more importantly make a time frame for each goal. Tell your employees about what they need to do to help you reach your goals. Set forth your vision and goals clearly and then let your employees exercise their creativity and authority in meeting your goals.
Decide what tools will be most beneficial to your business. These tools include the Internet, newsletters, direct mail campaigns, special events, trade shows, advertising, public relations and more.
Make a budget and stick with it! Be sure that your budget reflects your goals and that you have an accurate income projection. Keep in mind that a budget isn't about tracking your cost, it is about setting financial goals and finding ways to meet them.
Delegate responsibility for implementing each segment of the marketing plan and monitor the results. It is a learning process so don't be afraid to make adjustments as necessary.
Keep thing fresh. Overhaul your marketing plan every few years.
Information from: Score.com & About.com
Wednesday, September 2, 2009
Internet Marketing: How to make good Internet ads
Not all attention is positive. Ads with poor creativity can have a negative effect on people's opinions about a brand.
Bigger ads are not always better or necessary. Recommended size: 180 pixels x 150 pixels, a rectangle works best.
Ads that surround content are least effective. People have developed "banner blindness," this is where they chose not to pay attention to these banners.
Good ads are creative and use video (can be expensive) or GIF/JPEG (cheaper). Do not have annoying ads.The least effective ones are simple flash-based ads.
Always use ads that have the option to skip or close.
Try and run multiple ads in multiple positions.
Be relevant to your viewer.
Do not use flying ads or ads that cover content that people want to see/read.
Information from Adage.com
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