Tuesday, July 21, 2009
Twitter, or micro-blogging, is the combination of blogging and Instant Messenger, or as Twitter asks, "What are you doing?" (24/7 if you chose). It is a way for you or your business to stay "hyper-connected" to your audience.
How it works.
Micro-blog: The Tweet is only 140 character long
Follower: If people choose to read your tweets they are your "follower"
Following: If you choose to read other peoples tweets you are "following" them
PrivateTweets: You approve each request to add a "follower" and only those you choose to follow appear in your Twitter Feed
TwitterFeed: Similar to a Facebook Newsfeed, updating what people are doing
GroupTweet: Having multiple employees send messages to the company name with a message that you can aggregate at @companyname
Check out how to talk Twitter at http://twitter.com/help/lingo
Why Twitter for your business?
If you have created a Facebook, MySpace and a blog with little results, try Twitter.
A small warning though, Twitter takes time! Be sure you have the manpower to keep up with your audience. The more you interact on Twitter, the more people will interact with you. (Increasing your audience=increasing sales)
Helpful Hints to be a successful Twitterer.
It is important to be personable, and not sound like a business. Be funny!! It is essential to have a balance of: conversational tweets, personal tweets, promotional tweets, and contests. Your goal is to increase followers. Create ideas that will keep people interested and reading.
What to Tweet about?
New Blog Post Updates
Twitter is FREE! But remember it takes a lot of time to stay this connected.
Monday, July 20, 2009
Holladay, UT - As the economy continues to head downward, a small business, Jakob Marketing
Partners, JMP, continues to grow rapidly. In 2009, it has taken 1/10th of the time to reach
1,000 orders than when the business started 10 years ago. Julie Jakob, owner of Jakob
Marketing Partners, says this is due in part because "we are a nimble and responsive
organization. People love our high quality, creativity and quick turnaround at a reasonable
In this harsh economy businesses are cutting costs, especially on their marketing. JMP allows
businesses with their shrinking budgets, to use the services JMP offers while maximizing their
Jakob Marketing Partners supplies a full range of marketing services to national clients
including Wells Fargo Bank, Benjamin Moore, Forefront Education and Seattle's Best Coffee.
Locally, their clients include Boart Longyear, Sonata Gallery and the Winter Sports School.
Located in a uniquely restored garage at 1106 East 4500 South, Holladay, Utah. Owner, Julie
Jakob, is an avid hiker and vegan cook. For more information on Jakob Marketing Partners visit
www.jakobmp.com or call 801.281.9640.